CataCap creates market leader in digital marketing

The market for digital marketing services is rapidly evolving and the demand for digital visibility among small and medium-sized businesses is steadily increasing. This has led CataCap to invest in the two Danish companies, DanaWeb and Optimeo.

“The market for digital marketing services is growing, and we therefore see great potential in supporting the ambitions of Kenneth Stampe at DanaWeb and Silas Ystrøm and Kuno Ystrøm at Optimeo. In addition to turbocharging the spectacular development and growth that both companies are experiencing, we can now release a large number of synergies for the benefit of customers and employees”, says Rasmus Lokvig, partner at CataCap, about the investment which is the capital fund’s 11th platform investment.

New solutions at competitive prices
Together, DanaWeb and Optimeo have a portfolio of more than 13,000 customers who can look forward to new products and innovative solutions in digital marketing. Although customers will not experience significant change in the beginning – as the two brands are maintained – both companies are convinced that the merger will create a foundation for new initiatives.

“Our clients, who include both the worker and the accountant, are busy running their businesses. Therefore, it is crucial that we can offer simple and effective solutions that, for example, ensure that a carpenter’s business shows up when a potential customer searches the web. By joining forces with Optimeo, we can offer even better digital marketing solutions at competitive prices”, says Kenneth Stampe at DanaWeb, who will become the CEO of the combined company.
Optimeo is also looking forward to the merger.
“DanaWeb is the largest player on the market and their approach to digital marketing complements ours on several fronts. We have no doubt that the merger is the next logical step for Optimeo to accelerate growth”, says Silas Ystrøm, co-founder and co-CEO of Optimeo.

“The merger allows us to create the leading one-stop shop where we can offer customers precisely the digital marketing solution that is best for them. Thus, we’ll be offering the entire range of services”, says Kuno Ystrøm, who is also co-founder and co-CEO of Optimeo. Both brothers will continue in the new management.

High growth ambitions – also abroad
Although the merger between DanaWeb and Optimeo is just now being revealed, the ambitions of both CataCap, DanaWeb and Optimeo are high. According to CataCap, which owns the majority of the combined company, the plan is to grow both organically and through the right acquisitions both at home and abroad.

“Since the first meeting there’s been a great deal of trust between us and we share a common vision for the future. DanaWeb and Optimeo are both serious players in the market, and we see that Kenneth, Silas and Kuno as well as the rest of the employees of the two companies have tremendous drive. That’s why I’m convinced that with the common platform we’re on the path to becoming the preferred marketing partner”, says Rasmus Lokvig.

Together, the management of DanaWeb and Optimeo will own more than 40% of the merged company. The chairman of the new board will be Jens Harsaae, who is also chairman of the translation giant LanguageWire, which entered into partnership with CataCap in 2017 and since then has acquired companies both at home and abroad.

Neither party wishes to disclose the purchase price.

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